5V Media | Blog - "Sustainable Hiring in Streaming: Building a Greener Future in 2024"
By Georgia Harris

Sustainable Streaming in 2024: Insights for Tech Team Leaders

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If you're a manager looking to grow your team this year. You might want to consider your sustainability impact.

We're not here to lecture you on the impacts of climate change - there's enough information on that out there for you to do your research. However, we are here to help you understand how your role, however small you think it is, could have a massive impact. Especially when it comes to the framework that underpins your scaling plans.

If you're reading this and thinking...'How does sustainability have anything to do with hiring?' We've broken down for you several ways encompassing sustainable business practices could help you hire more effectively.

Talent Attraction and Retention: Many professionals, especially younger generations (Gen Z' ers), prefer to work for companies that demonstrate a commitment to environmental and social responsibility. A sustainable approach can make a company more attractive to potential hires and help retain existing talent.

Innovation and Adaptability: Teams that focus on sustainability are often more innovative and adaptable. They are used to thinking long-term and considering the broader impact of their actions, which can lead to more creative and effective solutions in the dynamic streaming industry.

Reputation and Brand Image: A company known for its sustainable practices often enjoys a positive public image, which can be crucial in the highly competitive streaming market. This reputation can make it easier to attract top talent.

Regulatory Compliance and Risk Management: As sustainability becomes more regulated, companies that proactively adopt sustainable practices will be ahead in compliance, reducing legal and financial risks.

Cost Efficiency: Sustainable practices often lead to more efficient resource use, which can reduce costs in the long run.

So with the above considered...here are just some ways you can get started with a more sustainable framework:

Remote Work and Digital-First Practices: Embrace remote work to reduce your carbon footprint and enhance efficiency. This not only supports a green initiative but also opens doors to a global talent pool.

Learning and Development: Invest in your team’s digital skills and continuous learning to stay ahead in the fast-evolving streaming sector. This approach not only fosters innovation but also supports sustainable business practices.

Integrating Sustainability as a Core Value: Make sustainability a part of your company ethos. This includes adopting energy-efficient practices and encouraging a culture of recycling and mindful resource usage. We did this, and in doing so - it's kept us accountable, ensuring we're acting responsibly in the area.

Partnering with sustainability initiatives: There are so many tools are your disposal now that help us measure, and manage your carbon footprint. Maybe start by working out how much carbon your current hiring process contributes and consider ways to improve, or offset some of your omissions. We have enlisted the help of Green Small Business and Ecologi to help us with this.

What else?

B Corp Certification can be a significant step for streaming companies to ensure sustainable and responsible growth. This certification measures a company's social and environmental impact comprehensively. For hiring managers, adopting B Corp principles means not just attracting talent but also building a team that is committed to these values. It demonstrates a commitment to sustainable practices, building trust with consumers, and attracting employees who share these values.

We at 5V Video have recently been on the journey to be B Corp certified (More news on this coming soon) and the value it brought to our business from a policy and sustainable framework point of view has been invaluable - what we've learned along the way has been game-changing for our business. If you're looking for more information, book a call with us, we'll be happy to share our experience and offer guidance where possible on how to embed sustainability in your hiring processes.

If we put hiring to the side for a moment and focus on the sustainability aspect - more broadly within the steaming industry. BIG process was made in 2023. We're seeing some remarkable efforts by companies to reduce their environmental impact, especially as highlighted at events like IBC / NAB 2023. Here's some of the positive change seen so far:

  • Set-Top Box Voluntary Agreement: Aimed at reducing power consumption, this agreement shows the industry's commitment to sustainability​.
  • Transition to IP-based Media Delivery Devices: This shift has led to a 57% reduction in power consumption from 2012 levels, showcasing the potential for energy efficiency in streaming technology​.
  • Sustainable Strategy Integration: Companies are increasingly linking sustainability to SDGs and ESG criteria, aligning with global standards and consumer expectations​​.
  • Optimised Delivery Systems: The design and optimisation of delivery networks for energy efficiency are crucial for sustainable streaming.

We're looking forward to seeing more developments in this space!

To talk more about sustainable hiring and how we can help you, book a call here.


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